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Online Marketing
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OnlineMarketingIn melmec™, we understand the value of online marketing. A web site cannot really help us if nobody can find it. We will make every effort in order to ensure that steady traffic flows to your website to ensure a good return on your investment. We hope finding us was easy for you. We will also make it easier for others to find you.


We offer -

 

When considering online marketing we need want to:
  • Increase the sales. You want the customers to act when they see your ad. In the end of the day, you want that a business deal will come out of your advertisement.
  • Get a good ROI. Marketing budgets are limited and you need to do the marketing mix wisely.

 

We can help you promote your business online by using several services:
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If you need to optimize your site for search engines, we can help you do that by optimizing the content, choosing right keywords, creating the appropriate tags and link building campaign.
  • Marketing mix. We will develop the right marketing methodology for you. We will create custom solutions so that all advertising (online and offline) will work together to bring you more business. We will also help you in branding your business online.
  • Media planning and buying. We will do the thinking together with you regarding the right approach for PPC, CPC, banner advertising, or other forms of media advertising. We will advise you on the right keywords and will verify that the marketing budget - no matter how modest it is- will do the change for your business.
  • Entire Campaigns. We can build a quick campaign for you that will include email, online ads, viral marketing, social networks marketing and other forms of marketing.

 

Search Engine Optimization (SEO)

SEOSEO or Search Engine Optimization is the process of making your website correctly accessible and readable for search engines like Google, Yahoo!, Bing and others.
 
The main purpose, of course, is improving the traffic quality and volume to your website. This is a "natural" way of promoting your website in search engines, and it is used for the long run.
The higher a site appears in the search results list, the more visitors it will receive from the search engine. Building a website correctly provides mandatory basis for SEO.

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Online Advertising (PPC)

PPCOnline advertising mainly consists "Pay Per Click" (PPC) model. In this model advertisers pay their host only when their ad is clicked.

With search engines, advertisers typically bid or pay fixed costs on keyword phrases relevant to their target market.
Search engines are the main players in Internet advertising and marketing, and PPC is usually used for the short term in a form of SEM (Search Engine Marketing).

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Social Media Marketing (SMM)

SMMSocial Media Marketing is all about the use of social networks, wikis, blogs, communities or any other online collaborative media for marketing. Nowadays, common social media marketing tools include Facebook, Twitter, LinkedIn, Flickr, Wikipedia, delicious, RSS, Orkut, YouTube and others. The contributors in social networks are the users themselves, that's why they are so powerful and popular.

The main target here is to enhance the popularity of the site and your business using the various social networks.

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Content Marketing (CM)

contentmarketingContent Marketing encapsulates all marketing formats that involve the creation or sharing of content.
 
Content marketing delivers high-quality, relevant and valuable information to prospects and customers, and drives them to action. It helps in retaining reader attention and improving brand loyalty better than traditional marketing techniques.
 
By utilizing content marketing we are putting the spotlight on the brand’s recognition as a thought leader and industry expert.

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Online Reputation (ORM)

ORMOnline Reputation Management (ORM) and Search Engine Reputation Management (SERM) involve the research and analysis of the business reputation as represented by the online content. Reputation is a very important point for every business and it can be affected by competitors, unsatisfied customers, former employees, etc.
ORM is about monitoring traditional journalism as well as user-created blogs, comments, ratings and reviews.

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